Top Photo and Video Apps in South Africa Q4 2024

In the fourth quarter of 2024, the photo and video app market in South Africa saw notable trends across leading applications, as reported by Sensor Tower.

YouTube, published by Google, displayed a stable performance in terms of revenue, peaking at approximately $42.6K by late November. Weekly downloads fluctuated slightly, with a high of around 35.8K in December, while weekly active users hovered around 28M, showing minor variations throughout the quarter.

Canva: AI Photo & Video Editor from Canva experienced a peak in revenue at $41.7K in late November. Downloads began the quarter at over 30K and saw a drop, reaching around 17K mid-December before climbing to 26.2K at the end of the quarter. Active users increased over the quarter, ending at 763K.

Google Photos: Backup & Edit maintained consistent revenue, with a high of $15.8K in November. Downloads remained steady, averaging around 15K per week. Active users showed a gradual rise, ending the quarter at approximately 5.8M.

CapCut - Video Editor by Bytedance Pte. Ltd saw an increase in revenue, reaching $20K by the end of December. Downloads surged to 155K in the last week of the quarter. Active users also increased significantly, peaking at 2.8M.

Instagram reported a stable revenue trend, with a slight peak at $14.9K in late November. Downloads were robust, peaking at 165K in early December. Active users steadily increased, reaching over 8M by the end of the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of app usage and revenue in the region. For more detailed analytics and trends, visit Sensor Tower's platform.